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Tony Coote

Tony Coote, Red Rabbit Credit Director, has worked in the Current Asset area of company Balance Sheets for the last 25+ years, successfully converting DEBTORS over investment into CASH.

Tony is results focused & acutely aware of the importance of generating sufficient cash for a business to firstly survive, & then GROW & PROSPER.

Tony says “I seek out the Cash Conversion Opportunity to grow a business, NOT just look at the Debtors lack of cash generation problem.

Managing debtors is simple in concept, but often, complex in execution due to competing requirements of numerous stakeholders and changing business environments.

Having a robust credit strategy, delivered by empowered credit professionals, with good process & strong internal & external business partnering are the keys in successfully delivering improved inbound cash.”